"GIRLS: WE HATE YOU AND WE HAVE NO INTEREST IN YOUR BUSINESS"
Is this, as posited by Douglas Wolk in The Huffington Post, true? Does the comic book industry hate girls and do they have no interest in their $$$?
Well, if there is one thing I have learned in business it's that there is always interest in $$$. I just don't buy that the male-dominated comic book industry would be so anti-woman, so zealously protective of their Rocketship Clubhouse, that they would purposely turn away dollars.
But also, it depends on what genre of comic book you're talking about.
There is a push in the industry now to put out girl-friendly comics to compete with manga. That is because there is an in$entive to do so. There are proven numbers of female readers buying this stuff.
But the jury is still out as to whether there is a solid potential female readership for mainstream superhero comics.
I think now is the time to gamble with the idea of putting out mainstream capes-and-tights comics either targeted directly towards women or towards both genders (more or less) equally.
Because if you've got women enjoying the Spiderman & X-Men & Fantastic Four movies...well, I don't see how big the leap is from that to comics.
I'm not appealing to high-falutin' notions of ethics or feminist philosophy.
The women are watching the superhero movies. And Pirates of the Caribbean. And the Lord of the Rings Stuff.
That's what I would tell the titans of comic book industry in regards to courting female audiences.