In a New York Times article about character revamps, as pointed out in The Beat:
“You want a dark, Goth version of Tweety Bird? Have at it,” said Lisa Gregorian, executive vice president for worldwide marketing at Warner Brothers Television.It really seems that all bets are off and these companies will do anything it takes to sell the lunchboxes.
I remember working on Disney licensed comics in the mid 1990s. A writer submitted a springboard about a story in which Dopey temporarily becomes smart. And the story was rejected by the Disney rep because, in her words, "Dopey is sacred here." You can't f**k with Dopey. The Dopey concept is pure.
But you can f**k with Tweety. You can even give him black eyeliner.