"It's simple, under his editorship, DC Comics has consistently been outperformed by the competition. You can't blame him for less that stellar results in other mediums with DC properties. It's the fact that he isn't getting the results that Warner Brothers should be demanding from one of it's subsidiaries.
It's worse than that. He is damaging a lot DC intellectual properties (thats characters and continuity). He should be fired. "
--from the 19-page (and counting) "Fire Dan DiDio Immediately" thread on the DC Message Boards
"It was roughly two, two and half years ago that I opined to Marvel’s David Gabriel that I thought they’d be able to get a ten point lead on DC if they worked a little harder.
That’s now grown to a 20 point lead, or, to put it another way, Marvel is about 50% larger than DC these days.
That’s just ugly.
At the end of the day, that’s down to editorial content " Marvel’s comics are simply more compelling for the audience right now than DC’s."
"Ouch"--Kevin Melrose, Blog@Newsarama
"I think it's worth considering that something as simple as an Invasion of the Body Snatchers rehash might seem somewhat appealing compared to what DC has been dishing out over the last year or so. In fact, it's probably time to consider the damage done by the Countdown miniseries and its related spinoffs."
"Sometimes your boss is wrong. Yup, as amazing as it sounds, Dan DiDio, architect of today's DC Universe, the man who gets up in front of a million fans at conventions across the globe, my boss, was wrong."
--Mark Chiarello, from this week's unintentionally poorly-timed DC Nation