Here are the top ten comic books for July, according to Diamond Comic Distributors:
175,459 Secret Invasion #4
151,955 Uncanny X-Men #500
110,724 Astonishing X-Men #25
108,751 New Avengers #43
103,213 Batman #678
96,252 Mighty Avengers #16
89,062 Wolverine #67
83,784 Thor #10
82,953 Justice League o/America #23
82,031 Buffy the Vampire Slayer #16
My question? What makes a Top 10 comic book?
Or screw that, what makes a 100,000+ selling comic book???
Secret Invasion: Sure it's an event -- but it also has had national publicity. You could say ditto for Batman, because of the movie.
Astonishing X-Men & BTVS: The Whedon connection.
Big brands: JLA, Batman, X-Men, Avengers, Wolverine.
Most impressive: Thor.
See, a book like Thor had to fight to get in the Top Ten. You might say that X-Men & JLA are "naturals" -- big brands who you'd might expect to be on the sales charts.
But as cool as Thor is, that' s a book that traditionally -- with the possible exception of the Simonson years -- was not a "top tier" book.
That book had to be "built" into a top book.
Can any property be "built" and prepared in such a manner?
Is it that there are no mediocre-selling properties -- just mediocre presentation?
Also: is the answer just more spin-offs?
Would DC increase its slice of the pie by just adding another Batman title? A pseudo-movie spinoff, perhaps? Call it Dark Knight? (forgive me if they already have one & I didn't realize it)
Like Invincible Iron Man, it would have stylistic elements from the movie, tying the film into it in a way (though not really, continuity-wise).
Watchmen spinoff? Is that even possible?