The creators of the webcomic Penny Arcade used flamebait from one of their harshest critics, Denis Duckfat, in the promotions for their new game on Xbox Live. This unusual promotional strategy flies in the face of contemporary wisdom -- that one should push the gushing glowing quotes, not stuff like:
"Penny Arcade sucks and is unfunny..."
Personally, I think it's brilliant. And inspirational.
Just think of it:
THE CRITICS HATE OCCASIONAL SUPERHEROINE:
"She Cries Like A Girl! Ha-Ha!"
--The Artist Formerly Known As Nelson Muntz
"I deserved that magazine article more than that untalented slag. How dare she. In fact, I am so nonplussed by that banal creature that I think I shall blog about her all the time just to emphasize how unimportant she is."
--Dick K. Philip
"Occasional Superheroine provides me with a platform with which to express my deeply repressed hatred of strong women by hiding it behind a bunch of manufactured outrage over bullshit. For that...I am strangely grateful. Thank you, Occasional Superheroine."
--Theodore "Teddy Bear" Parsley Jr.
"My growing resentment of her is slowly supplanting my previous backhanded compliments."
"Nice girls don't use that word."