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Together with an increased focus on the African-American Chuck Clayton character & Veronica's friend Ginger Lopez, it seems that Archie Comics is making a concerted effort to make their books more diverse. And I have to say, after reading the Pulse article featuring Raj, I don't get that whiff of "tokenism" that sometimes hovers over these diversity efforts. Raj is a well-designed & unique character & I'm looking foward to seeing what the publisher does with him.
And yes, I'm 33 and still read Archie. It's a stress reliever and a pleasant diversion after all that Bendis.
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