Tuesday, December 04, 2007
I was watching the trailer for this pretty painful CGI adaptation of Alvin and the Chipmunks, and thinking the usual cooler-than-thou thoughts about what a piece of crap it was.
But then it hit me, grasshopper:
They are not making this movie for me!
Yeah, it's an abomination compared to the classic stuff. Yeah, it's an abomination compared to the Chuck Jones Christmas special. Yes, making hyper-realistic computer renderings of the Chipmunks misses the whole point of their absurdist charm.
"What were the producers thinking?", I asked myself.
But you know, the producers of the upcoming Alvin and the Chipmunks movie are not making this movie for the benefit or patronage of my age bracket.
My glory days as an attractive kid demographic ended somewhere after Chip n' Dale Rescue Rangers and before Power Rangers.
Remakes of classics like Alvin, Scooby-Doo, Garfield, and even Horton Hears a Who are finely -- maybe even cynically -- calibrated to reach out to the youth of Today.
Extend the metaphor to the comic book industry where appropriate.