
No, women shouldn't have to support other women who write superhero comics and make an effort to check out their books. That was *crazy* of me to say. Excuse me.
We should instead just sit on our thumbs and complain about how all the comics starring superheroines suck, all the superhero comics created by women suck, and IF ONLY (sigh!) the comic book industry could come up with a magic formula (read some minds, perhaps, toss the bones, divine the tea leaves) that would satisfy the self-described female superhero fan. Those morons at the comics publishers, who don't really care, who don't really try, who just don't understand the essence of the "fangirl."
Along the way, as we sit on our thumbs, we can direct our frustration towards one obvious scapegoat or another.
I call bullshit.
We need practical solutions.
1. Who are buying these (specifically) superhero comics?
According to incidental and actual marketing data, the answer is that the majority of superhero comic book purchasers are male. Now, if some people feel this is inaccurate, then it's time to conduct some hardcore marketing surveys to rectify this perception.
Practical solution #1: Conduct marketing surveys to get accurate gender breakdowns on superhero comic book readership.
2. It seems as if there is a good deal of female fans (huge numbers) of fantasy/action stories in other media. If we could pinpoint why there is such a disparity between such readers and the readers of superhero comics, that would help a lot. And we need something a bit more substantial than "superhero comics for women suck." That doesn't help the editors much.
Practical solution #2: Conduct studies of comparable fantasy/action stories in manga or TV with that of superhero comics. For instance, Action Comics vs. the TV show "Smallville." Smallville has a large female audience. Action Comics does not. Why is that?

Action Comics: Features Superman (costume)
Smallville: Features Clark Kent (no costume, street clothing)
Action Comics: Focus on standard superhero plots and action.
Smallville: Focus on relationships, with action as a backdrop.
Why are female viewers so hooked on Smallville? Is it because they are fascinated with the show's hackneyed pseudo-sci-fi/conspiracy plots? Or is because of the soap opera like continuing narratives regarding Clark/Lex, Clark/Lana, Clark/Chloe, Clark/Lois?
What are the majority of female-run Smallville fan sites concerned with? Kryptonian technology or Clark/Lex, Clark/Lana, etc, etc, etc?
We need to look at all these aspects and quantify things. Physically count how many fan sites for Batgirl, for instance. Who is running these sites? What do they focus on?

Female fans of Harry Potter, Twilight, Sailor Moon, Smallville, Supernatural, Pirates of the Caribbean, etc, etc, etc. Talk to them. Find out what draws them to these stories. It's not enough to say "good stories, I'm looking for good stories." What, to these female fans, makes a good story?
Now, I'm talking about the majority of female fans. That may sound unfair. But any TV show, movie, comic, etc, has to take into account the biggest possible audiences they can get. Smaller audiences are catered to with "niche" products. But if I am launching a new superhero TV show starring women, I need to know a few things.

Do I want to attract a male audience for my TV show? What will I need to focus on? Or do I want to focus on developing female viewers? What do I focus on in that case? And if I want to get a big audience from both genders (like BTVS), how do I do that? What do I have to balance?
In my opinion, in order to get the biggest audience of both men and women for your superhero comic book, you need to balance action vs. "relationships." You need to keep the action moving, but you also need to focus on the relationships between the characters. Chris Claremont, in his prime, was a master at this. So is Joss Whedon.
I read X-Men as a teenager mostly because I was interested in the relationships between the characters.
I watched GI Joe as a teenager because I was interested in the relationships between the characters.
I watched Buffy the Vampire Slayer because I was interested in the relationships between the characters.
I watch Smallville because I am interested in the relationships between the characters.
I read Patricia Cornwell crime novels because I'm trying to bone up on my forensics knowledge, and also because am interested in the relationships between the characters.
I used to love professional wrestling. Do you know why? Because of the relationships between the characters, drawn out in the acted segments between the matches. I actually would tune out when the matches happened.
I read Guardians of the Galaxy because I am interested in the relationships between the characters. I read Incredible Hercules because his friendship with Amadeus Cho is touching, and also because I am wondering if he will continue to have an affair with Namora. I read Amazing Spider-Man because I wonder what's going to happen with Harry. Will he and Liz ever get back again? Is it really going to work between Harry and this new chick? And what about MJ? Will she come back? Will she and Peter ever be reunited? And what if Felicia Hardy comes back to town?

Tigra is pregnant with Hank Pym's Skrull babies? Will she get a change of heart and keep them? And what about poor Hank? He must be devastated about the loss of Janet. And this Emma Frost thing and Scott -- I hate that! "She don't really love you, Scott!" Scott and Jean should be together forever! They have a love that is
immortal.
Don't get me wrong -- I like the action too. I like my steroidal muscle-headed capes-and-tights personalities. I mean, one of my favorite comics is X-Force, and that has plenty of the over-the-top action I like.
But running a close second to the great art and the kooky violence in X-Force are:
Warren: can anything melt his heart and bring back that devil-may-care playboy with the boyish charm?
Rahne must be just heartsick, caught between her faith and the essence of her own animal nature.
Will Wolverine & Domino "do it?" Have they already "done it" and I was just too naive to notice?

There
are subtle differences between (in general) male and female comic book readers. Do not fool yourself into thinking those differences in preference and taste do not exist. Know your audience(s). Do your research. Step out of your comfort zone. Most of all, know yourself.
All my life, I've been a female who was interested in the relationshippy things within traditionally "male" entertainment. Superheroes. Pro Wrestling. GI Joe. Etc. In all those things, I sought out and drifted to the relationships, the feelings, the human drama. When there wasn't relationships to be found, I invented them. Hence the creation of the "slash" genre.
But I feel I have a natural inclination towards these sorts of narratives, at least in part, due to the fact that I am female. And I am one of the more "masculine" females you might meet. I don't always find these elements in my superhero comic books. I tend to drift to those comics that do have them. Those comics aren't "women" themed, but they are the ones that I think have the biggest potential for female audiences. Who would think that Guardians of the Galaxy, as it is written now, might appeal to larger audiences of women? I do. I think it's perfect.
The worst superhero comics, either written by women or starring female characters, have no idea what they really want to be, who they are speaking to, or what audience(s) to target. The most ineffective type of feminist believes that to speak of any sort of differences between the sexes is to "lose," to "give up." They have no clue about actual demographic or sales numbers, they have no clue about how a business like comics actually works, they have no plan. They just want to be outraged and have something to write about; and don't we all? But at what age do we grow up and come up with practical solutions? I'm too old to keep banging my head against the wall. I don't view my role within "comics feminism" as to give young women a set of useless platitudes to make them feel better.
You are being sexually harassed? Go straight to a lawyer. No, don't take the scenic route. Do not stop and see what the other female pundits have to say. Do not depend on them. Go straight to a lawyer.
You feel superheroine comics suck? Pinpoint it. Quantify it. Get data. Do surveys. Learn about the industry. Learn about how much money it takes to make a comic book, or a movie. Learn about how marketing decisions are made, how the money is allocated. Start a dialogue with editors and writers that might actually make a difference.
You think there's not enough female comic book creators? Do you want to be one? You want to write a monthly superhero comic? Really? Learn what that entails. Get data on the demographics of the comic book reader. What audience do you want to target? "I don't believe in audiences. That's labels. I hate labels." Well, you know, you don't believe in the concept of "the audience" -- the audience don't believe in the concept of you, either.
It begins with your audience. What is your audience? Who are they? What do they tend to read? No, not what is your idealist version of things -- what is your
audience?
And as for the original point about women supporting other women in the superhero comic book industry...you know,
whatever. You know, men support other men in the superhero comic book industry all the time. It's called "the comic book industry."
"The Boy's Club! Damn them!" (shakes fist)
Well, how about a Girl's Club?
"What, just because I'm a woman I have to support women? That's pretty presumptuous on your part, isn't it? Maybe I don't want to read any comics by women! Did you ever think of that? Stop labeling my vagina!"
Okay, so how do we beat the Boy's Club, then?
"Magic!"
Look! Josh Tyler just passed by!
"Kill him!"