From ZD Net:
"The days of the free Internet will draw to a close over the next five years, according to the chairman and chief executive of IAC, the interactive services company which operates a collection of more than 30 Internet sites which produce $1.5 billion a year in revenue.
The only missing link, according to Barry Diller, who cut his teeth building up over-the-air and cable TV networks: a good billing system, akin to Amazon’s “one-click” button or the Apple iPhone’s slick downloading of paid applications.
“I absolutely believe the Internet is passing from its free days into a paid system. Inevitably, I promise you, it will be paid,” Diller said in a keynote discussion opening up the Advertising 2.0 conference held at his company’s futuristic glass building alongside the Hudson River in Manhattan. “Not every single thing, but anything of value.""
I called it in my post "How Mainstream Media Gets Its Groove Back" back in February -- with the same timetable!
"Within five years, I think everything I've just wrote will come to pass. I'm not saying it's right. I'm not saying it will or will not encourage creativity. I'm just saying this is likely the scenario. And if the mainstream media does not start thinking along these lines, or if they think they can survive long-term by providing nothing but free online content (when the market for paper shrinks more every day), they will collapse."
Diller went on to say:
"The fact that content and services on the Internet so far have been largely supplied for no charge is “an accident of historical moment that will be corrected,” he said, in an era of “creative chaos” that will span the next three to five years."