"My Name is Earl" Greg Garcia creator had choice words for NBC regarding the recent cancellation of his show:
"It’s hard to be too upset about being thrown off the Titanic."
But NBC has been so good to other shows, showing "Chuck" mercy! All the "Chuck" producers need to do is strengthen the tie-in with sponsor Subway:
“Chuck” appealed to Subway for reasons that included its audience, which is mostly the type of younger consumer that buys a lot of subs at malls. The show takes place in a mall, and Chuck’s girlfriend, Sarah, is a C.I.A. agent who works under cover at various stands in the food court.It is no great leap to believe she could be selling Subway sandwiches next season.
But I don't think NBC is the "Titanic." Network TV as we know it is the Titanic.
So how does a show like "Dollhouse" get renewed, and "Earl" doesn't? Is it the Hulu connection? Is it the demographics? If "My Name Is Earl" made a deal with Taco Bell and had Earl actually worked at Taco Bell, would that have saved the show, made it more attractive to the advertisers?
Are we going back to a system where one or two main advertisers own the show, body and soul?
Are we going back to this:
and here we are, 2009:
the only difference is that the Subway spot in "Chuck" was an actual part of the story.
I believe for nervous network TV stations, this solution -- making their TV shows the outright "bitch" of certain sponsors -- will become more and more the norm; meanwhile over at Hulu, we have the radical concept of watching free TV with "limited commercial interruptions."
We've come so far!