"“Superman Returns,” the 2006 Bryan Singer dirge, didn't fail because audiences no longer resonate with a super being that can fly, shoot heat from his eyes and is immune to bullets. It failed because Superman is the epitome of good morals and justice, which today's audience find boring and childish...Perhaps if Clark picked up a crack whore and painted her with feces, then he'd be approaching "cool" again. "The Big Blue Boy Scout" as he is called by cynical fanboys and Guy Gardener, only works in a patriotic America. Changing him through some sort of rebranding effort or Warner reboot won't make things different."
--Erik Buckman, "Superman Is Dead And We Killed Him"