Monday, September 28, 2009
I guess the real issue for me is that Wizard is obviously trying to go the Maxim route with the tone of their magazine – yet these "Laddie" magazines are bleeding readers left and right, whereas less racy mags like Men's Health are posting gains. Do you know why these Maxim-type magazines are losing readers? Because you can get all the boobies you want for free on teh internets.
I repeat: you can get all the boobies you want for free on teh internets. You don't need a magazine about comic books to get boobies. Do you think the average guy looking for a porn fix says to himself: "gotta get that latest issue of Wizard! They're going to print content from other comics accompanied by the ribald commentary I've come to expect from those slap-happy jokesters! And when I'm finished, I'll just wipe myself with the price-guide section!"
So really, that's what concerns me about all this – that Wizard is basing their editorial slant on a print strategy that is hemorrhaging readership across the board. If anything, Wizard should start an online soft-core comics site with nothing but boobies, thus snagging the all-important "free porn" online community (which is huge). <---the sad thing is, that's actually a viable business idea.
(goes back to reading newspaper)