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Thursday, January 15, 2009

The Wizard Of Sales


Marvel's Wonderful Wizard of Oz #1 is sold out of Diamond -- as well as my local NYC comic book store.

Hey, all-ages comics are supposed to sell poorly! Remember? "Comics aren't for kids anymore."

Wonderful Wizard of Oz seemingly had everything "against" it (according to conventional wisdom):
1) All-ages book
2) Non-superhero book
3) Female protagonist
4) "Classics" adaptation

So why did the comic book succeed?

1) Parents are hungering for appropriate comic book entertainment for their children.
2) Amazing art.
3) Marvel's giveaway "sketchbook" promotional strategy worked.
4) Perhaps readers are looking for "happier" comic book stories?

Is this a start of a trend? If Wonderful Wizard of Oz continues to sell well, will this encourage Marvel to launch similar projects?

And who is the audience of Wonderful Wizard of Oz? Who is reading this comic book? What is the gender breakdown of the readership? The age of readers? How many issues were bought for other people?

Does Dorothy Gale qualify as a "superheroine?"