According to The Hollywood Reporter's "Live Feed" blog, Microsoft has suddenly pulled out of being the exclusive sponsor for the upcoming Family Guy "Variety Special." This partnership would have included highly integrating Microsoft product in with the cartoon, as you can see from this promo:
The reason Microsoft has given for the about-face?
"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy,' but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand."
Well, duh!
On the other hand, isn't Microsoft trying to seem more hip n' edgy through their recent marketing campaigns? What screams hip n' edgy more than the "I'm A Prom Night Dumpster Baby" song and Peter doing the farty-footy pajamas shtick?
Translation:
ReplyDelete"We wanted to hit that golden demographic of 18-34 males. You know. The one that bleeds money. We saw the show was square center there, and didn't realize until we saw the first few drafts of the script that they regularly make jokes about the gay baby's penis."
Sounds like it had been the result of a 3am caffeine-fuelled meeting based on some half-assed Twitter count or blog survey.
ReplyDeleteIn other words, a typical corporate decision.
Seth MacFarlane cannot write. He can't. He does SITUATIONS well, but like J.J. Abrams, he is a showrunner that cannot write.
ReplyDelete