Wednesday, December 10, 2008
All DiDio quotes taken from an 2003 interview he did with Newsarama.
"It's not about the stunt, it's the characters!"
(except for Infinite Crisis, 52, Countdown, Final Crisis, Batman RIP, etc.)
"Veteran talent—that's a sensitive issue for me, personally...there's always a place for these creators at DC."
(ask Shooter, Dixon, etc.)
"There's something very important about continuity of talent."
(except when you are pulling and slotting in new creative teams every several issues like what happened with Flash, Supergirl, Birds of Prey, Robin, Final Crisis, etc.)
"After my first two or three months here, I realized that only one thing matters—content. If the content is good, people will find it. And if the content is bad, it won't matter who's on the cover, or what creators or involved—the book will still tank."
"Don't stick with a faded idea so long that you wear everyone down and give a bad feeling about it. "
(except if it's your awful pet project that is forced to go on for 52 weekly issues)
"If we're trying to redefine the medium, we have to create new product, though; we can't just rehash what we did twenty years ago."
(except endless Crisis rehashes, Kingdom Come rehashes, and a LOTSH book that promises to bring us back to those halcyon days in the 1960s)
"Because it's such a competitive market, if you have writers who have unique voices, I'd like them to express that unique voice only with DC."
(as long as they don't mind being dictated to, have their stories rewritten, and treated like dishwashers)
"The idea for next year is that we're staying away from massive crossovers; it goes back to the teams. The right artist, the right writer— give them the opportunity to get a year's run on these characters uninterrupted..."
(unless everybody's stories are shoehorned and/or changed at the last minute to serve a rambling crossover that was poorly planned and executed)
"We have so much to offer that there's no reason for talented people to go somewhere else. "
(such as both an ulcer AND the medical insurance to pay for its treatment)
"One of the things we have to instill when we talk to editors and creators is that no one person is to blame if a book doesn't click."
"Creators should be coming here first with any of their ideas."
(ask Grant for more details)
"First off, we have to be excited about what we're doing. Then, if we're excited, you should be excited if we communicate our excitement to you. "
(that equation sounds just about right)
"The best creator to lock up with exclusives is the married one..."
(...because then of course you can invite the whole family to watch the Thanksgiving Parade from the DC offices and it is just so awesome!!!!)
"I like to treat everyone professionally..."
"What the success of Batman does, at least from inside our building, is that it creates a level of understanding and hope; it proves that, if we get all the pieces in place, we can do wonders. "
(and if that doesn't work, kill him off)
"I believe that DC will be number one consistently by the end of next year."
(and yet with all of Time Warner's money and influence, DC still can't beat Marvel in the market share for monthlies. )
"We have to hold ourselves to a higher standard..."
(and if that doesn't work, you can just cover it up and blacklist other people)
"I had a chance to hear an incredible amount of history about DC Comics..."
(oh, I'm sure you did)
"Unless you want to do Spider-Man or X-Men, DC offers you so much more, so many more opportunities."
(Or want to do Captain America, or Hulk, or Iron Man, or Avengers, or Daredevil, or Iron Fist, or...)
"One of the challenges we put to every editor is this: if this book was being launched today, would this the best team we could get on the book?"
(except when you pissed everybody else off and have to scramble with last-minute assignments)
"Some things have been difficult to measure, but I do believe that my presence has been an impact."
(I believe the term is "Deep Impact")
and, from the comments section:
"I like this man a lot."
(we all did in the beginning, Graeme -- we all did.)