
This is a post inspired by this post and this post and this post and this post.
When good comics starring female superheroes -- especially written by females -- come out, why don't they get bigger numbers? Why are critically acclaimed books like Manhunter canceled due to low numbers? And that book was actually given several cushions and reprieves due to DC's desire to have a good comic starring a woman -- as early as the first few issues. It had many, many chances to get bigger numbers, to build this devoted fanbase of people who like to read comics starring smart and strong superheroines.
Where is this huge bloc of female superhero fans at? I mean, on Wednesdays at the DM?
Wonder Woman currently bleeds almost a 1,000 readers with every month that goes by:
01/2008: Wonder Woman #16 — 42,897 (- 3.9%)
02/2008: Wonder Woman #17 — 41,948 (- 2.2%)
03/2008: Wonder Woman #18 — 40,771 (- 2.8%)
04/2008: Wonder Woman #19 — 39,489 (- 3.1%)
05/2008: Wonder Woman #20 — 38,116 (- 3.5%)
06/2008: Wonder Woman #21 — 37,086 (- 2.7%)
07/2008: Wonder Woman #22 — 36,514 (- 1.5%)
08/2008: Wonder Woman #23 — 35,562 (- 2.6%)
09/2008: Wonder Woman #24 — 34,583 (- 2.8%)
10/2008: Wonder Woman #25 — 33,583 (- 2.9%)
It's written by a woman. There you go: a comic with the biggest iconic female superhero in the world, written by a popular female writer. You want more books like this, you want more superheroines in comics and movies -- go arrange a movement or something and get more issues of this book purchased.
Why don't these books get bigger numbers? Why didn't
She-Hulk or
Catwoman get better numbers? Or the myriad of other titles starring female characters who come, go, and are forgotten? Were all these books bad? Was
White Tiger bad? It was written by a successful female novelist, starring a strong female character.
What more do you want? Is it a conspiracy against every female writer and superhero ever?
There are several answers:
1. It's a conspiracy against women.
2. There are lots of female fans in other media: TV, novels, movies, etc. Lots of female manga fans. But they are just not making the transition to mainstream superhero comics -- they may not even be aware of the comics starring female characters that are available to them. There's a disconnect.
3. There are not the legions of female mainstream superhero comic book fans out there to support these comics with the numbers that it will take to make them successful.
Personally, I think the answer is somewhere between #2 & 3.
But I'm saying: If you really want these comics to be successful -- and, in turn, convince Hollywood to make more movies starring these superheroines -- then make more of an effort to support these comics. Talk them up on your blogs, and support them with your wallets. No, I'm not saying support the ones you think are "crap." But go support
Wonder Woman. How many of you have read the
Hellcat mini-series written by Kathryn Immonen?
I think there are definitely barriers thrown in the way of women in the comic book industry. But I also see a fair bit of outreach to female writers on both sides of the aisle. And no matter what the gender -- if the bucks are there, if the numbers are high, nobody is going to argue with that. I read a comment on one of those posts that said, "movies are an artform, not a way for making money." Uh...no, not really. You can't support Hollywood without making money. You can't support the comic industry without making money. You know that nice CGI, those awesome colors on that comic book you adore -- THEY COST MONEY!!!!!!
The only way women are really going to break the barriers in mainstream comics is by their books making money. The only way you are going to see a boom in well-written superheroine comics is if those comics make money.
A publisher can -- and have -- supported superheroine books that were well-done but not pulling in the numbers. But they can only do that for so long. And then when it comes to plan out the next year or two years of books -- they remember those poor numbers. They have to. They run a
business.
The next step for women in mainstream comics is to translate our hopes and dreams and talents and superheroines we love into comic book sales. Past the idealism, past the blog posts, past everything -- we need to sell these books. Nobody fucks with JK Rowling, and there's a good reason for that.